Prospecting6 of 7 behaviours
Advanced84%
Built around your company competencies
Master your craft.
Prove your progress.
Craft maps people to the competencies that matter for their role and ambition, then combines real work with feedback from the right people to create a living record of growth.
Any role or function Company-specific standards Explainable and human-confirmed
JG
Capability profileJess Greene
Senior SDR · Commercial
View profile againstCurrent roleSenior SDR
3 competencies strengthened Company-specific standard
Senior SDR competenciesRequired behaviours and demonstrated coverage
Current roleQualification5 of 6 behaviours
Proficient76%
Collaboration5 of 7 behaviours
Proficient72%
Business acumen4 of 7 behaviours
Developing58%
Step 1 of 7Start with the person
Jess has a living profile of what she has demonstrated as a Senior SDR.
The gap Craft closes
A competency framework should shape growth, not sit in a document.
Craft makes the company standard useful in everyday work. People know what to build next, managers know how to coach, and companies see where capability is genuinely strengthening.
Master the current role and understand what the next one requires.
Use work and named feedback, not memory or a once-a-year rating.
Connect individual growth with the skills the organisation needs.
How Craft works
More than a rating. A living record of growth.
Company standards, real work, feedback from the right people and AI come together in one explainable capability profile.
01 · Company standard
Your competencies
Map Craft directly to the standards your company already uses for each role and level.
- Upload your existing framework
- Map expectations by role and level
- Use AI to help structure or strengthen it
02 · Real work
What people actually do
Employees add or link the work that best demonstrates how they are building a capability.
Recorded calls Presentations Documents Project outcomes
03 · Right people
Feedback with context
Bring in named perspectives from the people who saw the work and understand what good looks like.
Peers and colleaguesManagers and project leadsSenior and future-role leaders
Craft AI
AI brings the full picture together.
Craft assesses each signal against the company standard, explains what it supports and shows the most useful next step.
AssessQuality, complexity and independenceExplainStrengths, gaps and supporting contextRecommendWhat to practise or prove next
Living record updatedProgress is visible, attributable and aligned with your competencies.
The company view
Turn individual progress into stronger company capability.
Leaders see patterns across roles and teams, so they can target coaching, create the right opportunities and invest where support will matter.
Team capability
18 people · 6 rolesWhere support will have the greatest impact
Common capability patternsStakeholder communicationStrong and improving Strategic thinkingDeveloping across several roles Cross-team leadershipOpportunity gap
No league tables. No hidden ranking.Craft reveals capability patterns and development needs. It does not turn employee growth into a scoreboard.
Useful from day one. Safe by design.
Start simply. Connect only when you are ready.
Craft works without broad access to company systems. Any deeper AI analysis remains authorised, reviewable and governed by existing permissions.
No integration required
Source links, guided reflection and named feedback build a credible record while private work stays where it already lives.
Approved AI does the heavy lifting
The company’s authorised AI analyses employee-selected work and returns structured, reviewable progress signals.
AI recommends. People decide.
Every recommendation is explainable. Employees can respond, and people remain responsible for confirming proficiency.
See Craft against your framework
Make growth visible across your company.
We will show you how Craft maps your competencies to individual roles, real work and the people best placed to recognise progress.
Your framework Your roles A practical pilot path